Crypto's Next Chapter: Access Over Wallets
Crypto's Evolving Landscape: From Infrastructure to Experience
For a decade, blockchain innovation focused on infrastructure: Layer 1 protocols, DeFi, and tokenized assets. While impressive – with over $90 billion in DeFi TVL (early 2025) – mainstream adoption lags. Many users struggle with complex interfaces and unclear value propositions.
Bridging the Usability Gap
This usability gap isn't just about convenience; it limits the reach of even the most advanced protocols. A new generation of crypto companies is prioritizing user experience, real-world utility, and integrated financial services. This shift emphasizes that adoption requires intuitive, credible experiences within users' daily lives, moving beyond purely technical advancements.
EB1: Seamlessly Connecting Digital and Real-World Finance
EB1, launching core products in Q3 2025, exemplifies this shift. Their mission: to bridge digital wealth with real-world access. EB1 offers a seamless interface between on-chain value and off-chain experiences through three key components:
- EB1 Pay: A crypto-native payment solution enabling real-time crypto-to-fiat spending via the EB1 Visa Card.
- EB1 Premium Services: In-app access to curated lifestyle, travel, and concierge services.
- EB1 Network: A private community offering tangible value through member connections.
The EB1 team boasts extensive experience in payments, digital assets, luxury services, and product development, with backgrounds at firms like PwC and CVC Credit Partners.
A New Approach to Crypto Projects
Many projects launch with minimal utility, relying on hype rather than genuine user value. EB1 contrasts this; they've prioritized building, testing, and early monetization before any significant public fundraising, ensuring user traction and value creation.
The Future of Crypto: User Experience is Paramount
The future of crypto belongs to products delivering meaningful, accessible experiences at scale. Companies succeeding in this next wave will be mobile-first, always-on, and provide financial tools that rival leading consumer fintech products in terms of usability and convenience.
To learn more about EB1, visit EB1.io.
Disclaimer: This is a paid post and should not be considered financial advice.
Codeum provides comprehensive blockchain security and development services, including smart contract audits, KYC verification, custom smart contract and DApp development, tokenomics and security consulting, and partnerships with launchpads and crypto agencies.